I was going to original do 10 reasons, but narrowed it down to 4:
4. Search Engine Optimization (SEO) has rendered blogging into a non-optimal experience.
Google is constantly tweaking its search algorithms. What had been a purely simple and elegant idea--let's return results ordered by the number of pages that link to the page that also matches your search terms--has become a nightmare as people who are trying to improve their "Google juice" go out on the web to seed links to their pages by virtually scrawling graffitti on any open page they can find. As a long-time blog owner, it has been a constant fight for the last ten years of deleting inappropriate comments from robots (and increasingly real people hired for the purpose). They are fairly easy to spot, even if it's a real person who posted, because there's always a link to a page that has nothing to do with what your blog post was about. Because discussion is not easy anymore in the wide web, conversation has moved to a different point: Facebook. Proof? Look at this graph that shows how much Facebook has outpaced general web readership.
3. Search Results Results Pages.
When you last used Google search and started clicking through the results, how many pages did you get that were just a list of links? Those pages, created automatically through a similar search and repost search results content, are the bane of the web. There is no value added from these pages, as the information you are seeing has only duplicated (and sometimes badly duplicated, at that, with inappropriate terms to your original search) the results page you had just seen a link before. But these pages exist because of automatic software that creates them out of Google Search, and the reason they exist is to put GoogleAdSense advertisements in front of you.
2. It's all about the impressions.
The main reason GoogleAdSense sucks the life out of the Web is that the one metric that matters, i.e., what you get paid for, is how many times an ad is displayed in front of a person. While there are two versions of AdSense, a cost-per-click (CPC) and a cost-per-thousand-impressions (CPM), most of these no- or limited-content web sites use the latter, because it's all about the economy of scale. Their business is just to get you to get their server to display their page for you which contains as many Google ad impressions that they can serve up and increase their numbers. All that it would take for a fundamental shift in the Web world for the better would be for Google to stop making CPM payments. But, that's Google's prime business, as they are the prime CPM vendor in the world.
1. The Top 10 (or 4) List
The genesis behind this blogpost complaint was hitting a very informative series of articles today about skills needed for the future workplace. I found the series great, and wanted to print it out, but it was split into 5 pages containing 2 skills per post (as it was posted over a series of 5 days) and there was no page/pdf available that gathered it together. Why? Because more posts equals more readers equals more ad impressions ("Hey, that's 5 times the impressions for one article!") Many sites run top # lists where each number is a separate page. I'm bucking the trend by putting all of my points on the same page here--but then, I don't participate in GoogleAdSense anymore, and this list is one of the reasons why.
The Fix?
Today Google announced Google+. I haven't received an invite yet, but I'm interested. Maybe it's just a Facebook clone, as some business analysts are already coming out saying. Maybe those are the same ones that said the iPad was just another tablet computer. I need to try it myself to find out. I'd like to see something that competes with Facebook on its own terms, just like Android is now competing with iOS. Because competition does make things better.